MGMTFT 411Marketing Management
Management-Full-Time MBA · 4 units · Graduate professional courses (400-499)
Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications.
Letter grading.
When it runs
Checking the Schedule of Classes…
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
MGMTFT 411
- MGMT 241Technology Innovation and Strategy
- MGMT 255Marketing Strategy and Resource Allocation
- MGMT 256Global Marketing Management
- MGMT 257Advertising and Marketing Communications
- MGMT 260Customer Assessment and Analytics
- MGMT 261Sales and Channel Management
- MGMT 263Consumer Behavior
- MGMT 264Market Research
- MGMT 265Brand Management
- MGMT 266New Product Development
10 courses list this as a requisite. The whole downstream is here — 10 courses over 1 level. Every course here opens its own tree.