MGMT 266
New Product Development
Management · 4 units · Graduate courses (200-299)
(Formerly numbered 266A.) Examination of new product development (NPD) process with objective of learning key tools and methods and applying them to case studies, exercises, and course project. Products viewed through three lenses: quantifiable rational attributes, appeal due to emotional characteristics, and cost/technology/competitive tradeoffs. NPD process also investigated through five key phases: ideation, concept generation and selection, detailed design, prototyping and testing, and ramp-up and product launch. Coverage of mass customization, parallel prototyping, cost reduction, and creativity.
Letter grading.
When it runs
Checking the Schedule of Classes…
Requisites
Official UCLA wording
Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411.
BruinTree reads · Prerequisite
confidence 1.00 · from UCLA’s structured dataRequires
Everything that has to come before this course, not just the courses named in the requisite above.
MGMT 266
- MGMTEX 411Marketing Management
- MGMTFE 411Marketing Management
- MGMTFT 411Marketing Management
3 direct requisites. The whole upstream is here — 3 courses over 1 level. Every course here opens its own tree.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.