MGMTEX 411Marketing Management
Management-Executive MBA · 4 units · Graduate professional courses (400-499)
Limited to Executive MBA program students. Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions.
S/U or letter grading.
When it runs
- Winter 2027
Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
MGMTEX 411
- MGMTEX 260BMarketing Strategy and Resource Allocations
- MGMT 241Technology Innovation and Strategy
- MGMT 255Marketing Strategy and Resource Allocation
- MGMT 256Global Marketing Management
- MGMT 257Advertising and Marketing Communications
- MGMT 260Customer Assessment and Analytics
- MGMT 261Sales and Channel Management
- MGMT 263Consumer Behavior
- MGMT 264Market Research
- MGMT 265Brand Management
- MGMT 266New Product Development
11 courses list this as a requisite. The whole downstream is here — 11 courses over 1 level. Every course here opens its own tree.