MGMT 263
Consumer Behavior
Management · 4 units · Graduate courses (200-299)
(Formerly numbered 263A.) Study of nature and determinants of consumer behavior. Emphasis on influence of sociopsychological factors such as personality, small groups, demographic variables, social class, and culture on formation of consumers’ attitudes, consumption, and purchasing behavior.
Letter grading.
Requisites
Official UCLA wording
Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411.
BruinTree reads · Prerequisite
confidence 1.00 · from UCLA’s structured dataRequires
Everything that has to come before this course, not just the courses named in the requisite above.
MGMT 263
- MGMTEX 411Marketing Management
- MGMTFE 411Marketing Management
- MGMTFT 411Marketing Management
3 direct requisites. The whole upstream is here — 3 courses over 1 level. Every course here opens its own tree.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.