MGMTFE 411Marketing Management
Management-Fully Employed MBA · 4 units · Graduate professional courses (400-499)
Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications.
Letter grading.
When it runs
- Winter 2026
- Winter 2027
Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
MGMTFE 411
- MGMTFE 427AGlobal Access Program
- MGMTFE 427BGlobal Access Program
- MGMT 241Technology Innovation and Strategy
- MGMT 255Marketing Strategy and Resource Allocation
- MGMT 256Global Marketing Management
- MGMT 257Advertising and Marketing Communications
- MGMT 260Customer Assessment and Analytics
- MGMT 261Sales and Channel Management
- MGMT 263Consumer Behavior
- MGMT 264Market Research
- MGMT 265Brand Management
- MGMT 266New Product Development
12 courses list this as a requisite. The whole downstream is here — 12 courses over 1 level. Every course here opens its own tree.