MGMT 255Marketing Strategy and Resource Allocation
Management · 4 units · Graduate courses (200-299)
(Formerly numbered 260B.) Provides conceptual frameworks and hones creative and analytical skills that are necessary to deal with uncertainty that embraces every marketing strategy. Focus on problem-solving integrating the marketing and business background obtained in core courses.
Letter grading.
When it runs
- Winter 2027
Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.
Requisites
Official UCLA wording
Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411.
BruinTree reads · Prerequisite
confidence 1.00 · from UCLA’s structured dataRequires
Everything that has to come before this course, not just the courses named in the requisite above.
MGMT 255
- MGMTEX 411Marketing Management
- MGMTFE 411Marketing Management
- MGMTFT 411Marketing Management
3 direct requisites. The whole upstream is here — 3 courses over 1 level. Every course here opens its own tree.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.