MGMT 257

Advertising and Marketing Communications

Management · 4 units · Graduate courses (200-299)

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(Formerly numbered 266B.) Detailed study of decisions regarding media and forms of advertising and marketing communications to develop integrated strategies. Review of use and effectiveness of advertising and communication tools. Evaluation of advertising and promotional policies from development through implementation.

Letter grading.

When it runs

Spring 2027

Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.

Checking the Schedule of Classes…

Requisites

Official UCLA wording
Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411.

BruinTree reads · Prerequisite

confidence 1.00 · from UCLA’s structured data

one of

Requires

Everything that has to come before this course, not just the courses named in the requisite above.

MGMT 257

MGMTEX 411Marketing Management
MGMTFE 411Marketing Management
MGMTFT 411Marketing Management

3 direct requisites. The whole upstream is here — 3 courses over 1 level. Every course here opens its own tree.

Unlocks

What this course is a requisite for, and what those courses lead to in turn.

No course in the catalog lists this as a requisite.