MGMT 260
Customer Assessment and Analytics
Management · 4 units · Graduate courses (200-299)
(Formerly numbered 260A.) Decision-oriented course concerned with marketing research and data-driven marketing analytics. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences. Extensive use of case studies.
Letter grading.
When it runs
Checking the Schedule of Classes…
Requisites
Official UCLA wording
Enforced requisite: Management-Executive MBA 411 or Management-Full-Time MBA 411 or Management-Fully Employed MBA 411.
BruinTree reads · Prerequisite
confidence 1.00 · from UCLA’s structured dataRequires
Everything that has to come before this course, not just the courses named in the requisite above.
MGMT 260
- MGMTEX 411Marketing Management
- MGMTFE 411Marketing Management
- MGMTFT 411Marketing Management
3 direct requisites. The whole upstream is here — 3 courses over 1 level. Every course here opens its own tree.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.