MGMT 265
Brand Management
Management · 4 units · Graduate courses (200-299)
Introduction to considerations in development, implementation, and management of brands. Discussion of challenges to creating and maintaining strong brands. Topics include building brand knowledge and identities, marketing mix and brands, brand architectures, and brand equity.
Letter grading.
When it runs
Checking the Schedule of Classes…
Requisites
Official UCLA wording
Requisite: Management-Executive MBA 411 or Management-Full-Time MBA 411 or Management-Fully Employed MBA 411.
BruinTree reads · Prerequisite
confidence 1.00 · from UCLA’s structured dataRequires
Everything that has to come before this course, not just the courses named in the requisite above.
MGMT 265
- MGMTEX 411Marketing Management
- MGMTFE 411Marketing Management
- MGMTFT 411Marketing Management
3 direct requisites. The whole upstream is here — 3 courses over 1 level. Every course here opens its own tree.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.