MSC IND 126
Artist Management
Music Industry · 4 units · Undergraduate upper division (100-199)
Holistic principles of artist management including articulating and moving forward artistic vision, coordinating multiple revenue streams, psychology of managing artists and creative mind, and ethical practices in artist management. Basics of negotiation and compensation; artist promotion; career shaping; legal aspects of artist management; contemporary Internet-based strategies for artist promotion; merchandising and monetizing fandom. Students work to discover, sign, and break local artists across numerous genres.
Letter grading.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.