MGMTPHD 248
Quantitative Research in Marketing
Management-PhD · 4 units · Graduate courses (200-299)
Designed for PhD students in management and related fields. Students are assumed to have good background in marketing principles and to be familiar with probability, statistics, mathematical programming, and econometrics. Review of a range of quantitative models as applied in marketing research.
S/U or letter grading.
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Requisites
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