MGMTPHD 246

Theory in Marketing

Management-PhD · 4 units · Graduate courses (200-299)

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Serves as mechanism to introduce students to development of marketing thought. Issues pertaining to general topic of theory development and testing. Prepares students for conducting theoretically grounded research in marketing.

S/U or letter grading.

When it runs

Not on the schedule for any of Fall 2025 through Spring 2027. UCLA publishes only that window, so this does not mean the course is gone — check the official listing.

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Requisites

UCLA lists no requisites for this course.

Requires

Everything that has to come before this course, not just the courses named in the requisite above.

Nothing — this is an entry point.

Unlocks

What this course is a requisite for, and what those courses lead to in turn.

No course in the catalog lists this as a requisite.