MGMTMSA 433Entertainment Analytics
Management-Master of Science in Business Analytics · 2 units · Graduate professional courses (400-499)
Limited to Master of Science in Business Analytics students. Introduction to business analytics in entertainment industry. Focus on movie studios, television, and online media. Entertainment and media executives have changed way they approach decision making as result of big data and analytics in last two years, including making greater use of specialized analytics tools; employing dedicated data insights team to inform strategic decisions; and relying on enhanced data analytics such as simulation, optimization, or predictive analytics. Examination of content as it is produced by studios and then goes from one stage to another, being shown in theater, broadcast on television, and Internet. Analytics of providing content looking both at investment needed to produce and disseminate content, and how revenues are being extracted covered at each stage.
S/U or letter grading.
When it runs
- Fall 2025
- Fall 2026
Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.