MGMTMSA 431

Internet Customer Analytics

Management-Master of Science in Business Analytics · 2 units · Graduate professional courses (400-499)

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Limited to Master of Science in Business Analytics students. Focuses on strategic and tactical issues that come up after foundational stage, specifically those issues related to customer acquisition and customer retention. Introduction of analytics frameworks, data structures, and models needed to support best practices around these issues.

S/U or letter grading.

When it runs

Fall 2025
Fall 2026

Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.

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Requisites

UCLA lists no requisites for this course.

Requires

Everything that has to come before this course, not just the courses named in the requisite above.

Nothing — this is an entry point.

Unlocks

What this course is a requisite for, and what those courses lead to in turn.

No course in the catalog lists this as a requisite.