MGMTMSA 410Customer Analytics
Management-Master of Science in Business Analytics · 4 units · Graduate professional courses (400-499)
Limited to Master of Science in Business Analytics students. Analysis of customer data to make better marketing decisions using real-world cases, exercises, and projects to aggregate theories, frameworks, and methods. Estimation of demand-side models that describe, understand, and estimate aspects of consumers’ decision-making process. Introduction to marketing-mix models and consumer-choice models.
S/U or letter grading.
When it runs
- Spring 2026
- Spring 2027
Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.