MGMT 267

Digital Marketing Analytics

Management · 4 units · Graduate courses (200-299)

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Use of notion of customer life cycle as organizing principle and application to digital marketing context. Frameworks and data-analytical tools for interacting with customers and learning about their preferences as they evolve through four stages of customer life cycle: (1) customer acquisition, (2) initial post-promotion purchasing, (3) mid-maturity purchase and transaction behavior, and (4) customer attrition or switchover to other product lines.

S/U or letter grading.

When it runs

Fall 2025

Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.

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Requisites

Official UCLA wording
Requisites: courses 402, 411.

BruinTree reads · Prerequisite

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all of

· "MGMT 402" is not in this catalog version
· "MGMT 411" is not in this catalog version

Requires

Everything that has to come before this course, not just the courses named in the requisite above.

Nothing — this is an entry point.

Unlocks

What this course is a requisite for, and what those courses lead to in turn.

No course in the catalog lists this as a requisite.