MGMT 143Sports Marketing
Management · 4 units · Undergraduate upper division (100-199)
Limited to Sports Leadership and Management minors. Overview of sports marketing including fan segmentation, revenue, marketing strategies of sports teams, athletes and leagues, and the future of the sports industry. Review and application of general sports business marketing principles and resolution of marketing issues within the industry to gain an understanding of emerging issues and impactful technologies.
Letter grading.
When it runs
- Winter 2027
Scheduled, not typical — from UCLA’s Schedule of Classes, which publishes Fall 2025 through Spring 2027 and nothing before it.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.