HLT ADM 406
Health-Care Marketing
Healthcare Administration · 4 units · Graduate professional courses (400-499)
Introduction to concepts of health-care marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets.
Letter grading.
Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
Nothing — this is an entry point.
Unlocks
What this course is a requisite for, and what those courses lead to in turn.
No course in the catalog lists this as a requisite.