COMM 148
Marketing Communications
Communication · 4 units · Undergraduate upper division (100-199)
Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies.
Letter grading.
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Requisites
UCLA lists no requisites for this course.
Requires
Everything that has to come before this course, not just the courses named in the requisite above.
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Unlocks
What this course is a requisite for, and what those courses lead to in turn.
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